I was given the opportunity to Art Direct the Winter 2023/24 Grateful Dead collaboration for 686. I was in charge of setting the overall vibe, creating graphics, trims and themes for both men's and women's product lines. Our goal was to make a lasting impact in our final season of collaboration, which is why I fused 686's "Always Different" slogan with The Grateful Dead's iconic style to create the "Always Grateful" logo that is featured throughout the collection. Working on this exciting project was a true honor, as it pays tribute to one of the most influential bands in history.
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